Are Quiksilver and DC dropping athletes, staff and brands?

Written by philoSURFer on February 26th, 2013

According to the below article from Transworld Media (which has now been removed from the site), Quiksilver is doing more pruning than just at the executive level. If there’s any truth to this, even World Tour surfers like Jeremy Flores, Tiago Pires, Travis Logie and Fred Patacchia will be looking for new homes. Further, if this is true,  Stephanie Gilmore will be looking for a new sponsor after so recently moving over from Rip Curl.

As of this posting, the team appears unchanged on the Quiksilver surf team website.

If true, this is very sad and scary news. Let’s hope for our sport’s sake that this is all bad gossip.

Drop us a note if you have any insight.

Quiksilver And DC Cut Athlete Teams, Staff, & Brands  By Mike Lewis
quiksilver height=361

Tue, Feb 26 2013 10:54 am | 0 Comments


Yesterday was a rough day in Huntington Beach according to sources at Quiksilver, where broad-reaching cuts affected team riders, approximately 30 staffers, and entire brands were shuttered.


On the athlete front, the decision was made to cut all but the marquee riders. In surf, everyone but Kelly Slater, Dane Reynolds, and Mark Healy were let go. On the snow side, Travis Rice is the sole rider left on the program, and in skate, Tony Hawk is the last man standing. DC apparently let its full BMX and surf squads go as well.


On the brand front, DC Womens, Quiksilver Womens, and Quiksilver Girls were cut as well, along with their staff members, and several high ranking marketing staffers were also let go.


According to internal sources, there’s more to come as new Quiksilver CEO Andy Mooney reshapes the brand.
Stay tuned for more as this story unfolds.

  • Share/Bookmark
 

1 Comments so far ↓

Leave a Comment